Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract targeted visitors, rank higher in the search engines than your competition and boost your online business.
SEO is much bigger than inserting a few keywords and links in your website copy. It’s bigger than blogging, keyword loading and linking back to your website. That’s how we do SEO, but it’s not why you need it for Internet success.
By now you know that SEO Maryland helps increase your search engine rankings, which increases your website’s visibility. We’ve already shared tips for selecting and maximizing your keywords, and the differences between organic search results and Google AdWords. But, in the long haul, what does all of this mean for your business?
Here are 5 reasons your business needs SEO if you want to stand out and get ahead of your competitors.
SEO Builds a Better Website
With millions of competing websites within your industry, how can you make yours stand out? Your website’s navigation is key to making it easily read by search engine spiders — your site needs structured so pages are easily indexed and displayed in search engine results pages (SERPs) where appropriate. That’s where SEO comes in. Web designers can tweak a web design before it goes live to make it more search engine friendly. This includes incorporating SEO-friendly URL structures that include your target keywords, labeling each HTML file name with keywords instead of generic titles, keyword loading copy then linking within your website, adding meta descriptions and alt tags to photos, and much more.
SEO Increases Targeted Website Traffic
Not only does SEO increase your number of website clicks, but it also increases the targeted traffic and decreases random traffic coming to your website. This means you’re reaching an audience that will likely appreciate your brand and buy your products. You’re not just sending your web content out into the wide-open Internet abyss — you’re reaching a targeted pool of people who can potentially become your customers. SEO helps produce better conversion rates with fewer bounce rates as well, which means more people are staying on your website because you have the information they’re searching for.
Photo c/o Stuart Miles | FreeDigitalPhotos.net
SEO Increases Brand Awareness
If your target audience can’t find your website in their search engine, your brand will never leave the ground. SEO is all about building an online presence, which leads to product and brand recognition. Think of it this way. When was the last time you made a purchase without first researching the product, its reviews and features online? When you search for that product in Google, which sites are you most likely to click on? The highest-ranking ones, right? The higher your website ranks, naturally more people will be exposed to it. The more keywords you optimize and rank for on your website, the more brand awareness your business will receive. And the more likely those site visitors will think of your company the next time they need similar products or services.
SEO Builds Credibility
A whopping 70-85% of searchers believe that the “best” businesses are the ones that rank highest in Google or Bing searches. Of course, this is far from true, but it’s this pattern that proves if you’re not on top, then your site might as well not exist. If your business is high in the SERPs, it goes a long way in boosting your brand’s credibility. It’s important once users visit your website that the messages they see assure them they found the right site. If they don’t find what they’re looking for or, even worse, they feel duped by clicking on a link that didn’t provide the information they wanted, then they will quickly leave your site. And never come back. But, if you speak their language and prove your worth, they’re more likely to trust you. SEO Maryland builds trust for your business, and trust is what builds sales.
SEO Generates Sales
When it comes down to it, SEO helps increase your rankings and website traffic so you can increase your revenue. If done well, a successful SEO campaign will increase website conversions and turn visitors into customers. The results will far exceed any of the costs required by search engine optimization companies to employ your SEO campaign. By implementing SEO on your website, you’re helping site visitors move from search to site to answers to purchaser. And, isn’t that what business is all about?
Are you sold on the benefits of SEO yet? Our Maryland SEO company can get you the Internet search engine results you want. We’ve done it for many clients, and we can do it for you. So, give us a call today at 301-416-7861 or click here to discuss our popular SEO campaign packages.