Marketing Blunders Part Two: Not Tracking & Measuring Results
Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?
These Marketing Blunders Are Costing You Sales Part One
Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ...
Fall Back In Love With Your Marketing This Valentine’s Day!
Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you ...
Get More Customers With These Local Marketing Tips
Hey readers! I wanted to share this blog courtesy of our friends from Infusionsoft. Some incredibly valuable points you must consider regarding local search!
Ever Thought About Automating Your Lead Capture Process?
When it comes to new home sales, no other tool comes close to the importance of your home building website. As new home sales trainer, Myers Barnes puts it, “The website is the new sales model.” Great, so your homebuilding company ...
You’re Wrong About Your Target Customer
Republished from Learn.Infusionsoft.com blogger Tracie Rollins. What you think you know about your target customer is wrong. Your customers don’t share your mindset and don’t have the same values or beliefs that you do; they don’t even make purchases for ...
The Top Ten Tuesday Tips Of 2015
Can you believe New Years is this Friday?? Which means everyone will shortly be saying “goodbye” to 2015 as we usher in 2016. It hardly seems possible that another year has come and gone this quickly, especially in the homebuilding industry! ...
A Free Holiday Gift For You!
A Free Holiday Gift For You! I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable marketing techniques and strategies as useful as I do. When my team and I ...
How To Warm Up A Cold Email List
by Infusionsoft blogger Sarah Connolly. Regularity is an extremely important aspect of your email marketing program. Once you establish a relationship, (aka permission to send email to a recipient), it’s imperative to maintain consistent communication over the subscribers’ lifetime. This will help ...
Better is Boring—Different is Radical!
When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. ...