Should I Pay My Digital Marketing Agency Hourly?
In the early days of digital marketing—around 1997—hourly billing was the primary way agencies charged for services like websites, SEO programs, and email marketing. Fast-forward to today, some agencies still use this method. But is it the best option for ...
The Future of Selling New Home Construction is Artificial Intelligence (AI)
Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...
Making the Right Choice: Guide to Assessing Website Developers
Choosing the right website developer is like finding the perfect partner for your digital journey. This developer won’t just build your website; they’ll craft a virtual space representing your brand to the world, connecting you with your audience in meaningful ...
With the Rise of AI, Do I Need a Digital Marketing Agency?
Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the time it takes to create content, write website code, ...
Questions To Ask An SEO Company
Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...
Will ChatGPT go the way of the MP3 player?
ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...
Posting Ideas For Social Media
Social media is an untapped tool for most home builders to connect with their audience, share content, and build expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to create ...
Understanding ChatGPT and Bard: The Future of AI Chatbots
Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion even before predictive text made it easier to write emails. As ...
How to Avoid Disappointment in Your SEO
When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
What is M.B.A. Disease? Know the Signs
Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...
What You Need To Know About Google’s Helpful Content Update
Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...
