Difference Between a Website that Doesn’t Render on Mobile and a Non-Responsive Website:

Doesn’t Render: Often, due to technical errors, incompatible elements, or server issues, the website fails to load or display correctly on mobile devices, making it unusable.
Non-Responsive: The website loads but is difficult to navigate and read on different mobile devices due to the lack of responsive design. The site is usable but offers a poor user experience on mobile.

What It Means for a Company’s Website

This change in ranking criteria means having a mobile-friendly design is no longer optional—it’s imperative. Websites that do not render on mobile will experience a notable drop in search engine rankings. This change will directly affect a company’s online presence, traffic, and potentially its revenue. As users increasingly use smartphones and tablets for browsing and shopping, a mobile-friendly website creates a better user experience and higher engagement rates.

Should a Company Care?

Absolutely. Here are a few reasons why companies should prioritize a mobile-responsive design:

1. Search Engine Visibility: As of February 2024, almost 60% of all worldwide website traffic is from a mobile device. Without a mobile-friendly design, your site won’t be indexed, leading to a loss of organic traffic from search engines.
2. User Experience: Mobile users expect a first-class experience. A mobile responsive design ensures your site is accessible and user-friendly across all devices.
3. Competitive Advantage: Companies adapting to mobile-first indexing can gain a competitive edge over those that don’t. Being mobile-friendly can improve your ranking on search engine results pages (SERPs).
4. Customer Expectations: With more than half of global web traffic coming from mobile devices, users expect websites to be optimized for mobile use. Not meeting these expectations can result in higher bounce rates and lower engagement.

How to Prepare

Preparing for mobile-first indexing involves several key steps:

1. Responsive Design: Make sure your website uses a responsive design that adjusts seamlessly to different screen sizes and devices. You can test your website’s mobility design with tools like Google Page Speed Insights and MobiReady.
2. Content Parity: Ensure that your mobile site’s content matches your desktop site’s content. This includes text, images, and videos. Google crawls the mobile version of your content for indexing, so it’s crucial that the mobile content is complete and of high quality.
3. Structured Data: Verify that structured data is present on your site’s desktop and mobile versions. Structured data helps Google understand your pages’ content and can improve your search visibility.
4. Performance Optimization: Optimize your site for speed and performance on mobile devices. Use techniques like image compression, lazy loading, and leveraging browser caching to enhance load times.

The Future of Mobile-First Indexing

The move to mobile-first indexing is just the beginning of a broader shift towards prioritizing mobile experiences. The online search experience is being influenced by societal, technological, and competitive forces like never before, so here are some future trends to consider and plan for:

1. Voice Search Optimization: As mobile devices are commonly used for voice searches, optimizing for voice search will become increasingly important. This change involves focusing on natural language, long-tail keywords, and answering specific questions users might ask.
2. Progressive Web Apps (PWAs): PWAs combine the best of web and mobile apps, offering fast, reliable, and engaging experiences. Adopting PWAs can further enhance the mobile experience and keep users engaged.
3. AI and Machine Learning: Google’s algorithms will continue progressing in AI and machine learning. It is imperative for companies to stay current with best practices and emerging SEO and web development trends.
4. Enhanced User Experience: As Google emphasizes user experience (UX) metrics like Core Web Vitals, companies must prioritize UX in their mobile design strategies. This focus includes aspects like loading performance, interactivity, and visual stability.

Google’s decision to enforce mobile-first indexing marks a significant juncture in the future of the web. Companies must adapt to this change by ensuring their websites are mobile-responsive, user-friendly, and optimized for performance. By embracing these practices, businesses can maintain their search engine visibility, meet customer expectations, and stay competitive in an increasingly mobile-centric world.

If you are concerned about your website’s mobile design, contact Power Marketing for a free analysis and consultation.

The post As of July 5th, 2024, Google Will No Longer Index Non-Mobile Websites appeared first on Power-Marketing.

The Best Of 2014

Julie Gaver Training & Development

When Julie contacted us about crafting a new website for her business we were thrilled, taking on the project with gusto! Not only are we incredibly proud of the results, Julie asked us to create an additional site for “Must Love Shoes”, her socially fun site where you can purchase her books, learn about her charitable events and, well, basically share your love of all things shoes! Thanks, Julie, for choosing Power Marketing!

What Good Is Building A Website If No One Can Find It?

We recently posted an article detailing the importance of SEO, and boy, did we get a tremendous amount of positive feedback from this one! Power Marketing intends to continue writing valuable articles regarding sound advice and actual tips that anyone can use to improve exposure for their business.

Who Needs A Customized Tool Box?

Another project from this past year that we’re bursting with pride over! If you’re looking for a customized tool box for your vehicle, you really have to check out Truck-Tool-Box.com, Bobby and the gang have just the right box to fit any vehicle you can throw at them!

Amazing Advice For Homebuilders From Scott Stroud

We will always remember 2014 as the year Scott joined the Power Marketing team! Check out this must read article detailing the seven key numbers homebuilders must keep in mind when marketing their business.

If Creative Content Is So Crucial Why Is It So Often Ignored?

Yet another of our helpful blog articles that received very positive feedback from our readers. In this post, we detail how important relevant, entertaining and creative content is to the success of your website.

Leading The Way In Hi-Tech Cabling

Just another example of a very happy client! Power Marketing created a whole new website, including fresh SEO content and eye catching design, for ProTek Fiber. Thanks, Jason, for trusting your company’s online presence with us!

A Holiday Story

This was a really fun blog post putting a new spin on the Holiday classic “’Twas The Night Before Christmas”. We hope you like it as much as we do!

Top Ten Reasons You Must Properly Market Your Business

All business owners understand they must market their goods or services, but that doesn’t mean they actually do it! Here you will find a concise list detailing why you must invest in promoting your business or risk being lost in the shuffle.

Can You Spot The Thief?

Pretty catchy headline, right? We came up with this concept for ADS Datacom, when they approached Power Marketing in need of a new website for their security company. One of their main stipulations what they wanted the site to be “different”, and “fun”. We think we nailed it! What do you think?

We hope you liked this quick review of just some of the highlights of the past year! If your business is looking to increase exposure don’t hesitate to contact us. We look forward to becoming your trusted partner in 2015!

Have A Healthy & Prosperous New Year!

The post A Power Marketing Year In Review appeared first on Power-Marketing.

Another award to add to our wall! Amanda Linthicum (L-R), Krista Scarlett and Johanne Courtright worked on the Advantage Homes website, which received Honorable Mention.

Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of exceptional home design and marketing materials.

The post Power Marketing Website Wins Honorable Mention appeared first on Power-Marketing.

With the end user experience in mind, we created a real estate website design that makes finding the perfect home much easier. The site now features a Floor Plan Search where users can browse Advantage’s homes by features like location, price range, number of rooms and more. Similar to the search options on sites like homes.com, this helps narrow down the search to homes that are feasible and affordable.

With the View Specifications section in each community, users can browse and select specific features and design center options to build their décor, color scheme and finishing touches. From exteriors, lighting and flooring options, to plumbing, countertops, appliances and more, this section features photos and product descriptions that inspire homebuyers to create a beautiful design style that is uniquely their own.

The View Area Amenities tab allows users to scope out nearby schools, restaurants, stores and more located near an Advantage community. The View Site Plan tab features a detailed map of each lot’s location within a community. Advantage Homes can easily and frequently update lot availability. Users can check the status here and view a specific lot’s proximity to community amenities including parks, pools, walking trails and scenic views.

Social media plugins are now featured in each community section. Homebuyers can easily share a model with friends and family via Facebook, Twitter and Google+.

Here’s what the real estate website design looked like before…

… and here’s what it looks like now.

What do you think of our website design?

The post Featured Project: Advantage Homes appeared first on Power-Marketing.

Thompson Services

We redesigned the Thompson Services website to better reflect the propane dealer’s HVAC services. The new Maryland website design and copy reiterate that Thompson Services can take care of all of its clients’ heating and cooling needs.

Glessner Technologies

Glessner Technologies came to us wanting a new brand identity logo that better reflected their recent acquisitions (IT solutions/telecommunications services). The new design, created by Web Designer Trent Semler, feels more tech-savvy and includes the company’s new services.

ThompsonGas

Our graphic design MD team and communications specialist worked seamlessly to create this sponsorship brochure for Meritus Health’s “Evening of Red Wine and Dark Chocolate.” The single-page handout features details about the event’s wineglass sponsor — our client ThompsonGas and Big Cork Vineyards—and was given to patrons at the cardiac health event.

There’s only one number to call for all of your brand strategy and marketing needs — 301-416-7861. Contact our power team today for marketing solutions and sales results!

The post What Has Power Marketing Been Up to Lately? appeared first on Power-Marketing.