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How Home Builders Benefit From Custom Websites

Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people ...

Update Website Or Replace It?

Updating Your Website vs Replacing It; How To Decide: You wouldn’t go to a business meeting in gym shorts and a T-shirt or be rude to a prospective client.   As a home builder, you must present yourself as professional, so ...

How to Create a Photo Gallery for Your Home Builder Website

Custom homes are expensive, and potential customers want to know they will get their money’s worth. For this reason, photo galleries are an essential aspect of successful homebuilder websites. Photo galleries show your customers you’re capable of quality work; building ...

Interactive Floor Plans and Emotional Motivators

“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...

Blog Regularly

So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...

As a builder, give something to get something!

The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...

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Your Marketing Questions Answered—What You Must Include In Your Website

Power Marketing’s Web Designer, Sean Maher, answers a question from one of our Tuesday Tips readers.

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...