In recent years, Google has shifted towards a mobile-first approach in indexing and ranking. This transformation culminated in an announcement by Google’s Webmaster Trends Analyst, John Mueller, who confirmed that Google will no longer index websites that aren’t mobile-friendly starting ...
In the competitive and ever-evolving home-building industry, trust is not just a currency—it’s the cornerstone of a successful company. 93% of your potential customers read online reviews before buying your product, and 81% check Google Reviews first. How you respond ...
Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...
When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and what it does for ...
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone of a successful SEO ...
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
According to many local SEO experts, your Google Business Profile or formerly Google My Business (GMB) profile is now considered your new homepage. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility ...
