As of July 5th, 2024, Google Will No Longer Index Non-Mobile Websites
In recent years, Google has shifted towards a mobile-first approach in indexing and ranking. This transformation culminated in an announcement by Google’s Webmaster Trends Analyst, John Mueller, who confirmed that Google will no longer index websites that aren’t mobile-friendly starting ...
As of July 5th, 2024, Google Will No Longer Index Non-Mobile Websites
In recent years, Google has shifted towards a mobile-first approach in indexing and ranking. This transformation culminated in an announcement by Google’s Webmaster Trends Analyst, John Mueller, who confirmed that Google will no longer index websites that aren’t mobile-friendly starting ...
Should I Pay My Digital Marketing Agency Hourly?
In the early days of digital marketing—around 1997—hourly billing was the primary way agencies charged for services like websites, SEO programs, and email marketing. Fast-forward to today, some agencies still use this method. But is it the best option for ...
The End of Third-Party Cookies: What You Need to Know
Keeping track of online activity has become increasingly challenging for marketers due to constant platform changes and stricter privacy rules. Recently, there’s been a lot of talk about the end of cookies, which has caused some confusion. Many brands are ...
What’s Cache? Why Do I Have to Clear It?
Cache, pronounced like the slang for American currency or the famous country music singer, is a storage spot on your computer or web browser that saves bits of information from websites you visit, like images or website layouts. This storage ...
My Google Ads Account Was Suspended: One Advertiser’s Journey to Reinstatement
The Suspension It would be an understatement to say we were dumbfounded. The Power Marketing team has managed 8-12 Google Ads accounts without an issue. We thought Google’s new advertiser verification policy would be simple since we’d been using Google ...
Common Issues with Beaver Builder on WordPress Sites
This post is written for informational purposes. In website development, WordPress is by far the most commonly used content management system (or CMS). A CMS is the framework on which a website is built. WordPress powers almost half of the ...
You May Want to Double Check Your Website Traffic from February
Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
Homebuilders and Dealing With Online Reviews: The Good, The Bad, and The Ugly
In the competitive and ever-evolving home-building industry, trust is not just a currency—it’s the cornerstone of a successful company. 93% of your potential customers read online reviews before buying your product, and 81% check Google Reviews first. How you respond ...
The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery
In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...
Why Won’t You Make a Damn Phone Call?
One of the most frustrating aspects of marketing is when companies are not ready to receive the leads we create. Worse than that are companies that refuse to pursue leads directly and depend on automation to close the deal. Sure, ...
