The End of Third-Party Cookies: What You Need to Know
Keeping track of online activity has become increasingly challenging for marketers due to constant platform changes and stricter privacy rules. Recently, there’s been a lot of talk about the end of cookies, which has caused some confusion. Many brands are ...
When the Three P’s of Business Misses the Mark
*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...
Everything You Need to Know About Google Analytics 4
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on improvement areas and successes to replicate. The best way to get these insights is by analyzing who is coming to your ...
Top 5 Reasons Why Google Ads is Important for Your Home Building Company
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and what it does for ...
How Do I Know When It’s Time for a New Website?
A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...
Is Your SEO Working?
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone of a successful SEO ...
Understanding Google Analytics: Audience Overview & User Metrics
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
4 Simple Ways to Speed Up Your Website
Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...
Creating a Professional Social Media Presence for Builders and Contractors
Today’s digital world is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may wonder where you can get the highest return on ...
3 Keys To A Successful Digital Marketing Strategy
Are you looking to create an impactful digital marketing strategy for your homebuilder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the client ...
Power Marketing Ranked As Top 10 Branding Agency
Power Marketing Agency has been recognized as a Top 10 Branding Company in Tennessee in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. ...
