You May Want to Double Check Your Website Traffic from February
Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.
Goals are one of the most underutilized components in Google Analytics. Goals are the actions you’d like visitors to take on your website. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an account ...
Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results
Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your ...
Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance
A brand is much more than a colorful logo or an eye-catching design. When you hear the term “branding,” what is the first thing that comes to mind as a home builder? Maybe you immediately envision famous logos populating the ...
Tuesday Tips 7/24/18
Why is social media great for new home builders? People LOVE to see and share photos of homes! INSIDE & OUT! Take advantage of this opportunity… BUT REMEMBER… GREAT PICTURES MAKE THE DIFFERENCE! Use a professional photographer to take pictures ...
IBS 2018 Educational Seminars with Brian Flook, MIRM
Must-Have Secrets to Create Marketing that Really Sells Homes Tuesday, January 9 | 9:45 – 10:45 AM Event Type: Presentation Location: BSC Hospitality Lounge – OCCC, West Concourse Level 3, Room W310 Presenter(s): Brian Flook, MIRM, Power Marketing, Hagerstown, MD The art of persuasion ...