The Future of Selling New Home Construction is Artificial Intelligence (AI)
Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...
Maximize Your Facebook Business Page (Part Two: The Call To Action)
One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is ...
Maximize Your Facebook Business Page (Part One: The Set Up)
For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page.
Marketing Automation And Why You Need It (Part Four: Time To Upsell)
There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale.
Marketing Automation And Why You Need It (Part Three: Close More Sales)
This week I’m going to explain how to transform your marketing automation leads into bona fide sales.
Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)
Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest.
Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)
Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically. In order to achieve more ...
Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)
It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...
Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)
Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t ...
Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)
No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may ...
Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)
Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve ...