Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target market or keep up with the latest digital marketing trends. AI is more than a trend; it’s changing home-building marketing in almost every area.
Artificial Intelligence (AI): The Game-Changer
Artificial Intelligence is revolutionizing the field of digital marketing, making it easier and more efficient for home builders.
Here’s how AI can shape your marketing strategy:
AI and CRM Management – AI can simplify analytics in your CRM and create campaigns or reports in a fraction of the time it used to take. With a single prompt, AI programs like ChatSpot or Salesforce Einstein can break down website visits by day, week, month, etc. Want an analysis of the sales pipeline by geography? A simple command and ChatSpot will make that report.
Image Creation – AI programs like DALL-E 3 can reduce your dependency on expensive photography or stock images. Say you’ve finished a blog and want a picture of a family hiking in the woods. Create a specific prompt in DALL-E 3, and the program will create multiple images to select from based on your request—no more searching for pictures.
Video Scripts Written by AI – If you plan to make a video, AI programs like Jasper can produce high-quality video scripts tailored to specific demographics based on customer profiles. This enables you to save time and resources and ensure a consistent message across different platforms.
AI in Content Development – Probably the biggest time saver for marketers and clients is content development. Several companies can create content like Bard or ChatGPT. But Bard and ChatGPT also have other high-level functions. Jasper is one of the few AI programs explicitly designed for creating content. Jasper AI can generate content such as blog posts, articles, and social media posts and reduce the time needed by almost 75% (personal experience) while maintaining consistent quality. Also, content programs can check your writing for plagiarism across the web and provide corrections to your grammar.
Repurposing Content for All Channels – The second biggest time saver in AI for marketing is repurposing content. For example, you can post a blog and prompt the AI program to “create five Facebook posts from this blog” or “rewrite this blog as a press release .”Again, this is a huge time saver.
The Impact of AI on New Home Construction
AI is here, and it will change almost every aspect of the marketing industry for marketing for all industries. With AI, marketing for home builders becomes targeted, efficient, and hassle-free. It’s not just the future of marketing; it’s the present.
Do you need guidance on navigating the new AI landscape? Let’s embrace this technology and build a better marketing plan. After all, the future of construction is digital. Don’t get left behind – contact Power Marketing today!