Common Issues with Beaver Builder on WordPress Sites
This post is written for informational purposes. In website development, WordPress is by far the most commonly used content management system (or CMS). A CMS is the framework on which a website is built. WordPress powers almost half of the ...
How PPC Can Help Home Builders
Pay-per-click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet. You might not recognize them as PPC ads. This ...
How Builder Lead Management Translates Into New Home Sales
Home Builder Lead Management Many people think the most challenging part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it weren’t there, homes wouldn’t be more expensive than ...
Marketing for Builders: 5 Tips for 2020
Marketing for Builders: 5 Tips for 2020 You’ve been working for a long time to establish your business. First, you had to learn the skills. Then, you had to perfect them. And now that your business is up and running, ...
The Basics of Digital Marketing for Builders
Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best ...
How to Create a Photo Gallery for Your Home Builder Website
Custom homes are expensive, and potential customers want to know they will get their money’s worth. For this reason, photo galleries are an essential aspect of successful homebuilder websites. Photo galleries show your customers you’re capable of quality work; building ...
Interactive Floor Plans and Emotional Motivators
“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...
Blog Regularly
So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...
13 Marketing Sins You Want to Avoid!
Are you sitting down? I’m about to share an industry statistic that, as a new home builder, you have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And if you believe ...
As a builder, give something to get something!
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
Your Homebuyer’s Brain on Marketing: Getting Inside Their Head
No matter what your building company does, advertising remains an instantly forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you realize because your brain decided – without your permission, I might add – ...