What’s Cache? Why Do I Have to Clear It?
Cache, pronounced like the slang for American currency or the famous country music singer, is a storage spot on your computer or web browser that saves bits of information from websites you visit, like images or website layouts. This storage ...
How To Deal with Difficult CEOs and Serial Killers
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Streaming services and the networks produce a documentary or TV ...
7 Signs You Need A New Home Builder Website
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...
My Website is Getting Traffic, Now What? (i.e., Lead Capturing)
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture ...
Understanding Google Analytics: The Beginners Guide
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
My Website is Launched and Optimized. Now What? (Part 4 of 4)
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
Complete Guide to Google Business Profile & Google Map Pack
According to many local SEO experts, your Google Business Profile or formerly Google My Business (GMB) profile is now considered your new homepage. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility ...
I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not use CRM software. It’s time to leave the Excel spreadsheet or legal pad behind ...
What to know about Google’s Core Web Vitals update coming in Mid-June 2021
Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...
My Home Builder Website has Content. Now What? (Part Two of Four)
Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...
5 Ideas For Shifting Your Trade Show Marketing Budget
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
