Brian’s Advice
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All tagged Brian’s Advice

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t ...

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may ...

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

We’ve made it to the final entry in the series, and if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right ...

How Can I Improve My Website? (Part Six: Words Do Count)

Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement to get the most from your online home. Topics already covered include how leads actually view their ...

How Can I Improve My Website? (Part Five: Capture Those Leads!)

Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week ...

A Very Special Free Invitation

My tip this week is a bit different! I hear regularly that many of you enjoy reading our very brief tips. This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of ...

How Can I Improve My Website? (Part Three: Intuition Must Lead The Way)

Welcome back to Part Three of “How Can I Improve My Website”. In the first installment I shared how crucial the visual layout of your website is when displayed on a potential homebuyer’s monitor. Last week, I dug into how ...

How Can I Improve My Website? (Part Two: Clear A Path)

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how ...

How Can I Improve My Website? (Part One)

Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed, and informative. That being said, how does a small business first ...