Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate ...
Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered ...
The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and ...
A Unique Twist on a Popular Holiday Tradition Delivers Social Media Success for Maryland Marketing Company. Hagerstown, MD — December 18, 2013 — The premise is simple. Santa sends a “magical” elf to watch over children’s behavior and report back ...
Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of ...
What’s one of the best feelings in the world, you ask? Checking your email first thing on a Thursday morning and reading a raving review from one of your long-time clients. We were delighted to receive this praise from Rick ...
Our client, Maryland winery Big Cork Vineyards, wanted a holiday-inspired ad to spread word about a special discount they’re offering: free online shipping through Dec. 15. The ad currently is running in the Frederick-News Post‘s print and online editions. The ...
Believe it or not, we’re nearing the end of 2013. As we’re gearing up for a new year of fresh marketing strategies, it’s important to account for growth in content marketing. Simply stated, content marketing focuses more on building a ...
If you heard rumors about direct mail dying a few years ago, today’s facts might surprise you. Direct mail to existing customers pulls a response rate 30 times better than in-house email lists, according a 2012 Direct Marketing Association report. Consumer ...
Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the ...
