Family owned and operated since 1946, ThompsonGas is a Maryland-based company that customers trust for safe, reliable, clean and affordable propane service. Whether they’re heating their home or business in the winter, or grilling outside during summer, customers rely on ThompsonGas to help them reduce their energy costs, increase their comfort, and power their homes and businesses safely with propane.
What They Wanted
The propane provider contacted Power Marketing’s website design team wanting a new responsive web design with easier functioning navigation than their previous site. The former site was built using Drupal, and ThompsonGas requested the new site be built in WordPress — a CMS that’s easy to use, professional in appearance, allows for customization and plugins, allows users to effortlessly update their company blog, and offers the best SEO possible. ThompsonGas wanted the look and feel of the new site to maintain the same maturity of the ThompsonGas brand, just with a fresher spin.
What We Did
The new site features responsive web design, so it’s optimized for compatibility on tablets, smart phones and other devices. We restructured the navigation to make it easier for users to get where they want to go on the website. We based these changes on user patterns we analyzed from the previous site and pages with the highest traffic.
Existing ThompsonGas customers no longer have to dig to find user-related menu options. They’re all relocated in the Customer Access menu. This makes it super easy to find Online Bill Pay, 24/7 Emergency Service, Requests for Delivery and Repair, and Refer a Friend — the options current customers would want to access from the comfort of their own homes.
Users can search zip codes or city names to find the nearest ThompsonGas location and contact information. On the previous site, locations were listed by state, so visitors were forced to search for the nearest town they recognized. This new feature is just another way we make finding ThompsonGas’ propane services and support team easier.
Check out the final design at www.thompsongas.com. What’s your favorite new feature?