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Website Analytics Explained Part Three: Visitors & Page Views

Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...

Website Analytics Explained Part Two: Direct, Organic & Referral Traffic

Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...

Website Analytics Explained Part One: Understanding Bounce Rate

You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s ...

Google’s Upcoming Mobile Ranking Changes

Google recently made the following announcement regarding the importance of mobile responsive website design that some are calling “Mobilegeddon”: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches ...

A Power Marketing Year In Review

2014 was a great year for Power Marketing and our valued clients! We thought it would be fun to take a look back at some of the amazing businesses we helped exceed their marketing goals as well as some of ...

A Holiday Story From Power Marketing

  ‘Twas the night before Christmas, I was filled with concern. My marketing budget, last year did I burn. Not seeing return from the cash we did spend, I promised my boss, in the New Year it would end.

7 Key Numbers Homebuilders Must Understand

“The response to the presentation was simply amazing. It’s obvious that the home building industry is definitely on the uptick, but still searching for viable solutions to increase revenue while exceeding the ever growing demands of clients.”

Internet Marketing MD 101: 5 Content Ideas for Your Blog

Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your ...

What Is The True Centerpiece of Your Marketing? Website Design Of Course!

The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the ...

Yes You Can Create An Effective Landing Page!

Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...