Featured Holiday Project: Big Cork Vineyards
Our client, Maryland winery Big Cork Vineyards, wanted a holiday-inspired ad to spread word about a special discount they’re offering: free online shipping through Dec. 15. The ad currently is running in the Frederick-News Post‘s print and online editions. The ...
Top Content Marketing Trends for 2014
Believe it or not, we’re nearing the end of 2013. As we’re gearing up for a new year of fresh marketing strategies, it’s important to account for growth in content marketing. Simply stated, content marketing focuses more on building a ...
How to Nail Your Direct Mail Marketing Campaign
If you heard rumors about direct mail dying a few years ago, today’s facts might surprise you. Direct mail to existing customers pulls a response rate 30 times better than in-house email lists, according a 2012 Direct Marketing Association report. Consumer ...
Featured Project: Washington County Free Library Logo & Tagline
Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the ...
Kay Green Design Gives Back
What a great way to start the week! This morning, our team was beyond inspired when we opened an email newsletter from our client and award-winning interior design firm, Kay Green Design. With many pieces of furniture in their warehouse ...
Featured Project: ThompsonGas
Family owned and operated since 1946, ThompsonGas is a Maryland-based company that customers trust for safe, reliable, clean and affordable propane service. Whether they’re heating their home or business in the winter, or grilling outside during summer, customers rely on ...
Top 5 Marketing Books for Small Businesses
Do you really want to understand how and why your customers buy your products or services? What about what really matters when it comes to Internet marketing? You won’t find out without doing your research. Luckily, there are a few ...
Maryland Sound International: A Case Study
Since 1966, Maryland Sound International (MSI) has delivered professional sound production that audiences remember. Founded to serve Frankie Valli & The Four Seasons on their national tour, MSI soon inspired organizers of the world’s most anticipated events to call on ...
Power Marketing Selected to Redesign Washington County Free Library Logo
After hearing proposals from several marketing firms in Maryland, the Washington County Free Library (WCFL) chose Power Marketing to transform its brand and graphic identity. We’re excited to redesign a new logo and tagline that will reintroduce the library system ...
Brian Flook in NAHB Publication
Brian recently chatted with the writers at Sales & Marketing Ideas, a niche magazine for the housing industry published by the National Association of Home Builders (NAHB). Brian is an MIRM and served as the 2012 chairman of NAHB’s National ...